What's Happening?
Evergreen has introduced a new line of Thick and Fluffy Waffles, expanding its breakfast-centric frozen product offerings. Available in homestyle and blueberry varieties, these waffles are made with 100% whole grains, avocado oil, and vegetables, providing 5 grams of protein per serving. Emily Groden, founder of Evergreen, developed the recipe to offer a larger, more indulgent waffle option that aligns with the company's clean label standards. The new product aims to cater to growing appetites and provide a breakfast solution that balances homestyle comfort with health-conscious ingredients. This expansion follows the success of Evergreen's miniature waffle line, which was launched in March 2020 and has since been reformulated to include higher amounts of fruit and vegetable powder.
Why It's Important?
The introduction of Thick and Fluffy Waffles reflects a growing consumer demand for convenient, nutritious breakfast options that do not compromise on taste. By using whole grains and natural ingredients, Evergreen is tapping into the health-conscious market, appealing to families seeking wholesome food choices. This move could strengthen Evergreen's position in the competitive frozen breakfast market, potentially increasing its market share. The product's design, including individually wrapped packaging, also addresses consumer needs for convenience, particularly for school lunches and on-the-go meals.
