What's Happening?
The demand for lifestyle hotels is increasing as travelers seek accommodations that reflect their interests in art, music, fashion, and work. According to JLL's Global Hotel Investment Outlook 2025, the global share of lifestyle rooms in new hotels has
doubled since 2000. In 2025, lifestyle hotels accounted for 25% of new hotel rooms in Europe, 16% in the Americas, and 16% in Asia. The Asia-Pacific region has seen the strongest growth, with room supply quadrupling from 2014 to 2024 and expected to grow another 34% by 2027. China leads the region in lifestyle hotel supply, followed by Southeast Asia.
Why It's Important?
The rise of lifestyle hotels reflects a shift in consumer preferences towards experience-driven travel, impacting the hospitality industry significantly. This trend is likely to influence hotel design, marketing strategies, and investment decisions, as companies strive to meet the evolving demands of travelers. The growth in lifestyle hotels also presents opportunities for international hotel chains to expand their portfolios and capture new market segments, potentially leading to increased competition and innovation in the industry.
What's Next?
Lifestyle brands are expected to continue expanding in Asia, driven by investor and guest demand. International hotel chains are acquiring lifestyle brands, such as NoMad, CitizenM, and The Standard, to capitalize on this trend. This expansion may lead to further diversification of hotel offerings, catering to niche markets and enhancing the overall travel experience for guests.
Beyond the Headlines
The lifestyle hotel boom may have cultural implications, as hotels become spaces for cultural exchange and community building. This trend could foster greater understanding and appreciation of diverse cultures, contributing to a more interconnected global society. Additionally, the emphasis on unique experiences may drive innovation in hotel services and amenities, setting new standards for the hospitality industry.
