What is the story about?
What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is a fashion brand that focuses on timeless and seasonless essentials. The brand's collection includes items like rib tanks, lounge pants, and soft sweaters, designed for layering and mixing. Éterne's pieces are characterized by soft textures and modern silhouettes, offering comfort without compromising style. The brand's approach to fashion emphasizes the art of layering, with a fall palette featuring tones of charcoal, cream, and oxblood.
Why It's Important?
Éterne's focus on timeless essentials reflects a broader trend in the fashion industry towards sustainability and longevity. By creating seasonless pieces, the brand encourages consumers to invest in quality items that can be worn year-round, reducing the need for frequent purchases. This approach aligns with growing consumer awareness of environmental issues and the desire for more sustainable fashion choices. As the industry continues to evolve, brands like Éterne are setting a precedent for responsible and stylish fashion.
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