What's Happening?
Cinnamon Bentota Beach, a luxury resort in Sri Lanka, has introduced a new sustainable tourism initiative called Addarahena. This farm-to-fork program is designed to meet the growing global demand for environmentally and socially responsible travel experiences.
The initiative integrates local sourcing, environmental stewardship, and community engagement into the guest experience. It includes an organic farm that supplies fresh produce to the resort's kitchens, reducing food miles and enhancing the connection between hospitality and local food systems. Guests can participate in guided harvesting experiences, and the resort also features a dining concept rooted in traditional Sri Lankan culinary practices.
Why It's Important?
The Addarahena initiative represents a significant step towards sustainable tourism, aligning with global trends where travelers increasingly prioritize sustainability. According to a 2025 report, a majority of travelers express a desire for sustainable travel options, with many wanting their spending to benefit local communities. This initiative not only enhances the resort's appeal to conscious travelers but also sets a benchmark for sustainable practices in the hospitality industry. By focusing on local sourcing and waste reduction, Cinnamon Bentota Beach is contributing to the global shift towards responsible tourism.
