What's Happening?
New York City has not yet returned to its pre-pandemic tourism numbers, falling short by millions of visitors in 2025. According to a report by NYC Tourism + Conventions, the city welcomed 64.7 million visitors in 2025, a slight increase from the previous
year but still below the anticipated 67 million. The decline is attributed to tariffs and negative rhetoric affecting international travel, with a notable decrease in visitors from countries like Canada, Germany, and France. Despite a rise in domestic tourism, international visitors, who account for a significant portion of tourism spending, have not returned in expected numbers. Business travel remains stagnant and is not projected to recover until 2029.
Why It's Important?
The shortfall in tourism numbers has significant implications for New York City's economy. International tourists are crucial as they contribute to about 50% of all tourism spending, supporting local jobs in entertainment, restaurants, and retail. The decline in international visitors has resulted in a projected loss of over $4 billion in direct spending. This shortfall affects local businesses, particularly in the hospitality sector, which relies heavily on tourist spending. The situation underscores the need for strategic investments in tourism to attract visitors and support the local economy, especially with upcoming events like America's 250th Anniversary and the World Cup in 2026.
What's Next?
To address the tourism shortfall, city and state leaders are encouraged to invest more in tourism promotion. With major events like the World Cup in 2026, there is an opportunity to boost visitor numbers and economic benefits. The NYC Hospitality Alliance emphasizes the importance of these investments to ensure that New York City remains a top destination. Additionally, efforts to improve international relations and reduce travel barriers could help increase international visitor numbers, which are essential for the city's economic recovery.
