What is the story about?
What's Happening?
Amazon Prime Day, scheduled for October 7th to 8th, is already offering early discounts on a variety of beauty products. These deals include items that have won the 2025 Best of Beauty Awards, such as the Revlon One-Step Volumizer Plus blow-dryer brush and Flamingo's Wax Strips. The discounts are significant, with some products marked down by as much as 49%. The event is attracting attention from consumers eager to purchase editor-approved beauty products at reduced prices. The early sales have already seen some items sell out, indicating high demand.
Why It's Important?
The early discounts on Amazon Prime Day provide consumers with an opportunity to purchase high-quality beauty products at lower prices, which can be particularly appealing in the current economic climate. This event not only boosts Amazon's sales but also benefits beauty brands by increasing their visibility and potentially expanding their customer base. For consumers, the ability to access award-winning products at a discount can enhance their beauty routines without straining their budgets.
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