What is the story about?
What's Happening?
Katie’s, an artisan pizza manufacturer, has announced that its products will now be available at Target stores. The company has experienced significant growth in the frozen pizza category, with over 100% year-over-year growth since 2021. Katie’s pizzas are known for their 48-hour naturally leavened dough and hand-stretched crust, baked in wood-fired ovens at 800°F. The initial offerings at Target include four varieties: Burrata Margherita, Pepperoni Stracciatella, Meatball, and Black Garlic Burrata cheese pizza. Founder Lee expressed pride in the expansion, highlighting the journey from homelessness to achieving retail success. Katie’s pizzas were initially launched at select local and regional grocery chains.
Why It's Important?
The expansion into Target represents a significant milestone for Katie’s, providing increased visibility and access to a broader consumer base. This move could further boost the company's growth and solidify its position in the competitive frozen pizza market. For Target, partnering with a rapidly growing brand like Katie’s enhances its product offerings and appeals to consumers seeking high-quality, artisan food options. The success story of Katie’s also serves as an inspiring example of entrepreneurship and resilience, potentially encouraging other small businesses to pursue similar retail partnerships.
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