What's Happening?
Representative Susie Lee (D-NV-3) has introduced H.R. 10885, known as the PROTECT Small Restaurants Act, in the House of Representatives. This bill aims to establish federal regulations for food delivery platforms, requiring them to secure a written partnership
agreement with a restaurant before facilitating orders for that establishment. If no such agreement exists and a restaurant requests removal from a platform, the bill mandates that the platform cease displaying the restaurant and processing its orders within 10 days. The legislation broadly defines food delivery service providers to include websites, mobile applications, or other online services that enable consumers to place restaurant orders and arrange delivery or pickup. Additionally, the bill seeks to give statutory force to the Federal Trade Commission's (FTC) rule on impersonation of government and businesses, which was issued in March 2024. This would empower the FTC with stronger enforcement capabilities against scams that mimic legitimate institutions. The bill was introduced on October 22 and has been referred to the House Committee on Energy and Commerce, with five bipartisan cosponsors.
Why It's Important?
This legislation is significant for the U.S. restaurant industry, particularly independent establishments that frequently rely on third-party delivery apps. It seeks to rebalance the commercial relationship between restaurants and food delivery platforms, granting restaurants more control over their online presence and how their services are offered. For platforms, it introduces a new federal compliance requirement, potentially altering their operational models for listing and order processing. The bill's provision to strengthen the FTC's impersonation rule is also crucial for consumer protection and business integrity, as it aims to curb scams that defraud both consumers and businesses by impersonating legitimate entities. The bipartisan support for the bill suggests a recognition of these issues across the political spectrum, indicating a potential for broader impact on how digital marketplaces interact with traditional businesses and how regulatory bodies enforce consumer protection laws.
What's Next?
The PROTECT Small Restaurants Act (H.R. 10885) has been referred to the House Committee on Energy and Commerce, where it will undergo review and potential amendments. Its progression will depend on committee deliberations, potential hearings, and whether it gains sufficient support to be brought to a floor vote. If passed by the House, it would then move to the Senate for consideration. Should the bill become law, the Federal Trade Commission would be tasked with writing regulations to implement its provisions, particularly those related to partnership agreements between restaurants and delivery platforms, and the enforcement of the impersonation rule. Stakeholders, including restaurant associations, food delivery companies, and consumer advocacy groups, are likely to engage in lobbying efforts and provide input as the bill moves through the legislative process, influencing its final form and impact.
Beyond the Headlines
Beyond the immediate regulatory changes, this bill touches upon broader themes of digital platform governance and the evolving nature of commerce in the digital age. It highlights the ongoing tension between the convenience offered by technology platforms and the autonomy and fair treatment of traditional businesses. The legislation could set a precedent for how other industries interact with digital intermediaries, potentially leading to calls for similar regulations in other sectors where platforms mediate services. Furthermore, by elevating an FTC rule to statutory law, the bill underscores a legislative intent to reinforce consumer protection against digital deception, reflecting a growing concern about online fraud and the need for robust regulatory frameworks to address it. This could signal a trend towards more proactive legislative intervention in areas traditionally managed by agency rulemaking, especially concerning digital market practices.













