What's Happening?
Yoé, a biotech-powered skincare brand, has launched its products at Bloomingdale’s, both online and in select stores across the United States. Founded by Hazel Guo, Yoé is known for its science-first approach and ultra-clean formulations. The brand emphasizes sustainability, with all packaging being refillable and eco-friendly. Yoé is also a member of 1% for the Planet, reflecting its commitment to environmental responsibility. The brand's products, including the Ympossible Cream and Ympossible Cream Light, are designed to hydrate, repair, and rejuvenate the skin, catering to sensitive skin types. These products are EWG Verified, vegan, Leaping Bunny Certified, and fragrance-free.
Why It's Important?
Yoé's entry into Bloomingdale’s signifies a growing consumer demand for sustainable and scientifically-backed skincare products. As consumers become more environmentally conscious, brands that prioritize eco-friendly practices and transparency in their formulations are likely to gain a competitive edge. Yoé's partnership with a major retailer like Bloomingdale’s could enhance its visibility and credibility, potentially influencing other skincare brands to adopt similar sustainable practices. This trend reflects a broader shift in the beauty industry towards products that are not only effective but also environmentally responsible.
