What's Happening?
Jason Kelce, former center for the Philadelphia Eagles, and Travis Kelce, tight end for the Kansas City Chiefs, host a weekly sports podcast titled 'New Heights.' The podcast, produced by Wave Sports +
Entertainment, has gained significant popularity since its launch in September 2022. In August 2024, the Kelce brothers signed a lucrative deal with Amazon worth over $100 million. The podcast covers NFL news, pop culture, and sports headlines, featuring guests from the sports and entertainment industries. The show is recorded remotely, with Jason in Philadelphia and Travis in Kansas City, and is available in video format on YouTube and audio format on major podcast platforms. The podcast has been highlighted on major sports broadcasts such as Monday Night Football on ESPN and Sunday Night Football on NBC.
Why It's Important?
The $100 million deal with Amazon underscores the growing influence and commercial viability of sports podcasts in the media landscape. This partnership not only enhances the visibility of 'New Heights' but also reflects the increasing demand for sports-related content that offers insider perspectives and celebrity interactions. The podcast's success, marked by its rapid rise in listener numbers and high-profile guest appearances, demonstrates the potential for athletes to leverage their fame and expertise in media ventures. This trend could encourage more sports figures to explore similar opportunities, potentially reshaping the way sports content is consumed and monetized.
What's Next?
With the Amazon deal, 'New Heights' is likely to expand its reach and production capabilities, potentially attracting more high-profile guests and increasing its content offerings. The partnership may lead to exclusive content or collaborations that further enhance the podcast's appeal. As the Kelce brothers continue to engage with their audience, the podcast could see further growth in its subscriber base and influence in the sports media domain. Additionally, the success of 'New Heights' might inspire other athletes to pursue similar media ventures, contributing to a broader shift in sports entertainment.
Beyond the Headlines
The podcast's success highlights the cultural impact of sports personalities beyond the field, as they become influential figures in media and entertainment. The Kelce brothers' ability to connect with a diverse audience, including a significant female listener base, reflects changing demographics in sports viewership. This shift could lead to more inclusive and varied content in sports media, catering to a wider audience. Furthermore, the podcast's popularity during key events, such as the Super Bowl and Travis Kelce's relationship with Taylor Swift, illustrates the intersection of sports and pop culture, creating unique opportunities for engagement and storytelling.
