What's Happening?
During the holiday season, consumers are being warned about a rise in scams, including fake retail ads on social media, fraudulent gift cards, and deceptive delivery notifications. According to Amy Nofziger
from the AARP Fraud Watch Network, nearly 90% of surveyed U.S. adults reported being targeted by scams during the holidays. Scammers often create temporary online stores to sell counterfeit goods, disappearing after orders are placed. Additionally, scammers tamper with gift cards to steal funds before they are used. Fake delivery texts are also common, tricking recipients into providing personal information. Nofziger advises consumers to verify vendors, use credit cards for online purchases, and report any scams to authorities.
Why It's Important?
The increase in holiday scams poses significant risks to consumers, potentially leading to financial losses and identity theft. As online shopping surges during the holiday season, scammers exploit the increased activity and consumer distraction. The impact extends beyond individual losses, affecting consumer trust in online transactions and potentially harming legitimate businesses. By raising awareness and encouraging vigilance, organizations like AARP aim to protect consumers and maintain the integrity of the digital marketplace. The emphasis on using credit cards and verifying vendors highlights the need for consumer education in navigating online shopping safely.
