What is the story about?
What's Happening?
Doja Cat kicked off the 2025 MTV Video Music Awards with a vibrant 80s-themed performance, featuring saxophonist Kenny G. The show opened with a Max Headroom-inspired video introduction by LL Cool J, followed by Doja Cat's new single 'Jealous Type' performed on a set reminiscent of early MTV videos. Her upcoming album 'Vie' is set to release on September 26, following her successful 2023 album 'Scarlet'. The VMAs will feature performances from various artists including Lady Gaga, Post Malone, and Mariah Carey, with presenters such as Drew Barrymore and Paris Hilton.
Why It's Important?
Doja Cat's performance highlights the ongoing trend of nostalgia in the music industry, particularly the revival of 80s aesthetics. This approach not only appeals to older audiences familiar with the era but also introduces younger viewers to the cultural elements of the past. The VMAs serve as a significant platform for artists to showcase their creativity and influence, impacting music trends and audience engagement. The event also underscores the importance of live performances in artist branding and fan interaction.
What's Next?
Doja Cat's album 'Vie' is anticipated to further explore 80s influences, potentially setting a trend for other artists to follow. The VMAs will continue to be a pivotal event for artists to gain visibility and recognition, with awards such as Video of the Year being highly coveted. The performances and presentations may influence future collaborations and music production styles.
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