What's Happening?
Big White Ski Resort has reported a record-breaking holiday season, with a 9.5% increase in accommodation bookings compared to the previous year. The resort attributes this success to consistent snowfall and a significant influx of international tourists,
particularly from Australia and the United Kingdom. Bookings from Australia increased by 106%, with longer overnight stays up by 80%. Despite a decrease in American tourists, the demand from Canadians remained stable. The resort's dining venues operated at full capacity, and early indicators suggest an 80% occupancy rate for the upcoming B.C. family day.
Why It's Important?
The record-breaking season at Big White Ski Resort highlights the growing appeal of international travel to Canada, particularly from markets like Australia and the UK. This trend is crucial for the Canadian tourism industry, as it helps offset the decline in American visitors. The increased international interest could lead to more investment in infrastructure and services at Canadian ski resorts, enhancing their global competitiveness. Additionally, the strong performance during the holiday season may encourage other resorts to target international markets more aggressively.
What's Next?
Big White Ski Resort is likely to continue capitalizing on its international appeal by enhancing marketing efforts in key overseas markets. The resort may also explore partnerships with international travel agencies to further boost bookings. As the resort prepares for the B.C. family day, it will focus on maintaining high occupancy rates and providing exceptional guest experiences to encourage repeat visits. The success of this season could lead to further expansions or upgrades at the resort to accommodate growing demand.
