What's Happening?
The Finger Lakes region is hosting a Fall Craft Beer Bracket Challenge, inviting beer enthusiasts to vote for their favorite fall craft beers from 24 participating breweries. The competition, inspired by March Madness basketball brackets, features a variety of seasonal beers, including Oktoberfest lagers and pumpkin ales. Breweries from eight counties are represented, offering unique brews such as Big aLICe's Oktoberfest Festbier-style lager and Prison City's Pumpkin Escovar porter. The challenge aims to engage the community in celebrating local craft beer culture as the seasons change.
Why It's Important?
This event highlights the vibrant craft beer scene in the Finger Lakes and Rochester areas, showcasing the creativity and diversity of local breweries. It provides an opportunity for these small businesses to gain recognition and attract new customers. The competition also fosters community engagement and supports the local economy by encouraging residents and visitors to explore regional breweries. As craft beer continues to grow in popularity, events like this can boost tourism and promote the Finger Lakes as a destination for beer enthusiasts.
What's Next?
Voting for the Fall Craft Beer Bracket Challenge begins on October 9 and runs through October 14. Participants can vote once per matchup per hour, with the next round of voting starting on October 16. The competition will culminate in a final matchup between the winners from the Finger Lakes region and Monroe County to determine the overall champion. The event organizers encourage community members to participate and support their favorite local breweries.
