What's Happening?
In 2025, workplace giving programs in the United States experienced a significant shift towards addressing domestic issues, particularly in response to natural disasters and food insecurity. This change marked a departure from the previous trend of prioritizing
international aid, as seen in conflicts like those in Ukraine and the Middle East. According to data from Benevity, Inc., a provider of corporate purpose software, total donations through their platform reached $3.74 billion, a 9.2% increase from 2024. Notable domestic events that spurred this shift included the Kerrville floods in Texas and the Los Angeles fires in California, which led to substantial donations to local nonprofits. Meanwhile, funding for international causes saw a 9% decline, with organizations like Save the Children and the International Rescue Committee experiencing drops in their rankings.
Why It's Important?
The pivot towards domestic giving highlights a growing recognition of the immediate needs within the U.S., driven by natural disasters and economic challenges. This trend underscores the increasing importance of addressing local humanitarian needs, as inflation and changes in government programs like SNAP have left gaps in support. The rise in donations to emergency food nonprofits and civil rights causes reflects a broader societal shift towards tackling pressing domestic issues. This change in focus could influence future corporate and individual giving strategies, potentially leading to more sustained support for domestic causes.
What's Next?
As workplace giving continues to evolve, organizations may further refine their strategies to balance domestic and international needs. Companies might increase their focus on building resilience and infrastructure within the U.S., while also exploring innovative funding solutions to support long-term development. The ongoing economic and environmental challenges could drive further shifts in giving priorities, prompting both corporate and individual donors to reassess their impact and engagement strategies.
