Hourglass Cosmetics Founder Relaunches Nature of Things with New Product Line

What's Happening?

Carisa Janes, the founder of Hourglass Cosmetics, has acquired and relaunched the skincare brand Nature of Things. Originally founded by Benoit Nicole in 2018, Nature of Things is known for its plant-based formulations. The acquisition was completed for an undisclosed amount. Janes has developed a new line of products for the brand, with prices starting at $28. These products will be available for purchase starting September 16 on the brand's website. This move is part of Janes' broader strategy to reinvigorate the business and expand her investment portfolio in the beauty industry. Janes has a history of strategic investments in beauty brands, including Youth to the People, Salt & Stone, and Yuv Beauty.

Why It's Important?

The relaunch of Nature of Things under Carisa Janes' leadership signifies a strategic expansion in the beauty industry, particularly in the niche of plant-based skincare products. This move could potentially enhance the brand's market presence and attract consumers interested in natural and sustainable beauty solutions. For Janes, this acquisition adds to her portfolio of beauty investments, showcasing her commitment to fostering innovative and eco-friendly beauty brands. The relaunch could also influence market trends, encouraging other beauty companies to explore plant-based product lines. Consumers stand to benefit from a wider range of sustainable skincare options, while the industry may see increased competition and innovation in this segment.

What's Next?

With the relaunch set for September 16, the market will be watching to see how Nature of Things performs under Janes' leadership. The success of the new product line could lead to further expansion and possibly new collaborations or product innovations. Industry stakeholders, including competitors and investors, will likely monitor the brand's performance to gauge consumer interest in plant-based skincare. Additionally, Janes' continued investment in the beauty sector may inspire other entrepreneurs to pursue similar ventures, potentially leading to more acquisitions and relaunches in the industry.