What's Happening?
BIGHIT MUSIC's new boy group CORTIS has unveiled their debut music video 'GO!', which is an introductory track from their upcoming EP 'COLOR OUTSIDE THE LINES'. The five members of the group were actively
involved in writing and composing the track, which blends hip-hop and pop elements with a minimal trap beat and sharp synth layers. The lyrics express their intent to make a mark in the music world, with lines like 'Bring the new beat' and 'We don’t need any other sign'. The video, co-directed by the members themselves, features innovative filming techniques such as 360-degree camera shots and stop-motion, highlighting their dynamic energy.
Why It's Important?
The debut of CORTIS marks a significant entry into the music industry, particularly under the banner of BIGHIT MUSIC, known for producing globally successful acts. Their self-directed approach and involvement in the creative process reflect a trend towards artist autonomy and authenticity, which can resonate well with audiences seeking genuine artistic expression. This move could set a precedent for other emerging artists in the industry, emphasizing the importance of creative control and personal storytelling in music production.
What's Next?
As CORTIS continues to promote their debut EP, they may engage in various promotional activities, including live performances and media appearances, to further establish their presence in the music scene. The reception of 'GO!' will likely influence their future projects and collaborations, potentially leading to international tours or partnerships with other artists. Fans and industry observers will be watching closely to see how CORTIS navigates their early career and whether they can maintain the momentum generated by their debut.
Beyond the Headlines
The self-directed nature of CORTIS's debut video highlights a broader shift in the music industry towards empowering artists to take control of their creative output. This trend could lead to more diverse and innovative content as artists experiment with new formats and storytelling techniques. Additionally, the group's involvement in the production process may inspire other young artists to pursue similar paths, fostering a culture of creativity and independence.
