Nexstar Expands National Advertising Sales Team to Enhance Cross-Platform Initiatives

What's Happening?

Nexstar Media Group has announced the addition of three senior vice presidents to its national advertising sales team. Todd Schwartzman will oversee national sales, Kristin Wnuk will lead digital sales, strategy, and growth, and Laura Lamattina has been promoted to senior vice president of marketing solutions and brand partnerships. These appointments are part of Nexstar's strategy to bolster its national advertising scale and enhance cross-platform sales initiatives. Schwartzman, previously with AMC Networks, will focus on sales and partnership efforts across Nexstar's Networks division, including The CW Network and NewsNation. Wnuk, formerly with Extreme Reach, will concentrate on strategic plans and growth initiatives across Nexstar's digital portfolio. Lamattina, who joined Nexstar from CW Network, will lead custom sponsorship creation and execution.

Why It's Important?

The expansion of Nexstar's national advertising sales team is significant as it aims to strengthen the company's position in the competitive media landscape. By enhancing its cross-platform sales initiatives, Nexstar seeks to deliver more comprehensive partnership solutions for agency partners and clients. This move could potentially increase Nexstar's revenue streams and market influence, particularly in digital and programmatic sales. The appointments bring experienced leaders from major networks and digital platforms, which may help Nexstar navigate the evolving media environment and capitalize on emerging advertising opportunities.

What's Next?

Nexstar's new team members are expected to drive strategic growth and expand the company's advertising capabilities. As they settle into their roles, they will likely focus on developing innovative sales strategies and partnerships that leverage Nexstar's diverse media assets. The company may also explore new advertising technologies and platforms to enhance its offerings. Stakeholders, including advertisers and media partners, will be watching closely to see how these changes impact Nexstar's market performance and competitive edge.