What's Happening?
The National Basketball Association (NBA) has announced expanded streaming options for fans in India through a partnership with Prime Video. Starting October 2025, Prime members in India will receive live
coverage of NBA games at no additional cost. This includes 67 regular-season games, all seven Knockout Rounds of the Emirates NBA Cup, the SoFi NBA Play-In Tournament, and selected playoff games. Additionally, from 2026, Prime Video will stream Women's National Basketball Association (WNBA) games, including 30 regular-season games and selected postseason games. The NBA League Pass remains available for fans, offering various subscription plans for streaming games on multiple devices.
Why It's Important?
This development is significant as it enhances the accessibility of NBA games to a broader audience in India, potentially increasing the league's fan base in the region. The partnership with Prime Video reflects the growing trend of sports leagues leveraging digital platforms to reach international audiences. This move could lead to increased viewership and engagement, benefiting both the NBA and Prime Video through expanded market presence and potential revenue growth. The inclusion of WNBA games also highlights efforts to promote women's sports globally.
What's Next?
The 2025-26 NBA regular season is set to begin on October 21, 2025, and will conclude on April 12, 2026. The NBA All-Star Game will be hosted on February 15, 2026, at the Intuit Dome in Inglewood, California. The playoffs will start on April 18, with the NBA Finals scheduled to begin on June 4, 2026. As the partnership with Prime Video unfolds, fans can expect more interactive and immersive viewing experiences, potentially influencing other sports leagues to explore similar digital collaborations.