What's Happening?
John Tesh is celebrating the return of his iconic 'Roundball Rock' theme song to NBC as the network resumes broadcasting NBA games. Originally composed for NBC's basketball coverage, the song became synonymous with the NBA during the 1990s. Tesh recounts
the creative process behind the song, which involved composing the tune while covering the Tour de France and recording it with a small orchestra. Despite attempts to update the song, fans preferred the original version, which has now been reinstated as part of NBC's sports programming.
Why It's Important?
The return of 'Roundball Rock' to NBC signifies a nostalgic revival for basketball fans who associate the tune with memorable NBA moments. Its reinstatement highlights the cultural impact of sports theme music in enhancing viewer engagement and creating lasting memories. For John Tesh, the song's return underscores his legacy as a composer and its enduring popularity among audiences. This development also reflects the broader trend of networks leveraging nostalgia to attract viewers and enhance their sports programming.
