What's Happening?
Fisher Price has launched a new Little People Collector set based on Stephen King's 'It', featuring Pennywise and Georgie. The set, available for purchase, includes a figure of Georgie with one arm and a splash of blood, reflecting the horror theme of the story. This release is part of Fisher Price's broader strategy to expand its collector series with figures from popular entertainment franchises, despite their traditionally child-friendly design.
Why It's Important?
The introduction of horror-themed figures in a traditionally child-oriented toy line reflects a shift in marketing strategies to appeal to adult collectors and fans of popular franchises. This move could open new revenue streams for Fisher Price, tapping into the nostalgia and fandom markets. It also raises questions about the boundaries of toy design and the balance between child-friendly aesthetics and mature themes.
