What is the story about?
What's Happening?
IHG Hotels & Resorts has announced the signing of a new Crowne Plaza hotel in Magny-le-Hongre, near Disneyland Paris. This development is in partnership with Danish real estate company Proark and is expected to be fully converted by the second half of 2026. The Crowne Plaza Paris - Marne-la-Vallée will feature 250 rooms, an indoor and outdoor swimming pool, wellness area, two restaurants, and a bar. It will also offer state-of-the-art meeting spaces, including a ballroom. This hotel will join IHG's growing portfolio of over 90 Crowne Plaza hotels in Europe, with 17 more in the development pipeline.
Why It's Important?
The new Crowne Plaza hotel near Disneyland Paris represents a strategic expansion for IHG in the European market, particularly in the leisure sector. The hotel's proximity to one of Europe's top attractions is likely to attract a significant number of tourists, boosting local tourism and the economy. This development also highlights IHG's commitment to expanding its presence in France, where it already has 70 open hotels and 10 more in development. The addition of this hotel is expected to enhance IHG's brand visibility and competitiveness in the European hospitality industry.
What's Next?
As the hotel is set to open in the second half of 2026, IHG will likely focus on the conversion process and marketing strategies to attract guests. The company may also explore partnerships with local businesses and attractions to enhance the guest experience. Additionally, IHG's continued expansion in Europe could lead to further hotel signings and developments in the region.
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