What's Happening?
The National Sales Leadership Conference and Awards 2026 in Ghana is set to redefine the role of sales professionals in the country's economic growth. Scheduled for June 17-19 at the Accra International Conference Centre, the event will focus on practical
insights, workshops, and networking opportunities to enhance sales skills. Michael Abbiw, President of the Chartered Institute of Marketing, Ghana, emphasized the importance of salespeople in driving revenue and expanding customer bases, which are crucial for achieving national economic targets. The conference will also feature the National Sales Academy, providing training and certification for sales professionals.
Why It's Important?
Sales professionals are being recognized as key drivers of Ghana's economic development. Their ability to expand markets and drive revenue is essential for the country's ambitions, such as industrial expansion and improved revenue mobilization. The conference aims to equip sales teams with the necessary skills to meet these challenges, thereby supporting national economic policies. By positioning sales as a strategic function, the event seeks to empower businesses to achieve their growth objectives, ultimately contributing to Ghana's macroeconomic stability and development.
What's Next?
The conference will conclude with the National Sales Awards, honoring individuals and companies demonstrating exceptional sales leadership. Organizers are encouraging businesses to partner with the platform to strengthen Ghana's commercial ecosystem. The event is expected to attract participants from various industries, offering them opportunities to gain visibility and access emerging sales talent. Sponsors like Fidelity Bank are supporting the initiative, highlighting the confidence in the platform's potential to drive economic growth.
