What's Happening?
The Dallas Stars are set to host the 2027 NHL Stadium Series game at AT&T Stadium, the home of the Dallas Cowboys, as announced by the league. The game is scheduled for February 20, 2027, although the opponent has not yet been disclosed. This event marks
a significant occasion for the Stars, who previously hosted the 2020 NHL Winter Classic at the Cotton Bowl, drawing a crowd of 85,630 fans. The AT&T Stadium, known for its large capacity of over 80,000, will provide a grand setting for the game. NHL Commissioner Gary Bettman expressed enthusiasm for bringing the event to Arlington, highlighting the venue's suitability for such a spectacle.
Why It's Important?
Hosting the NHL Stadium Series game at AT&T Stadium underscores the growing popularity of hockey in non-traditional markets like Texas. This event is expected to attract a large audience, boosting local tourism and providing economic benefits to the region. The collaboration between the Dallas Stars and the Dallas Cowboys highlights the synergy between major sports franchises in North Texas, enhancing the area's reputation as a hub for major sporting events. The game also offers a unique fan experience, potentially increasing the sport's visibility and fan base in the region.
What's Next?
The announcement of the opponent for the 2027 NHL Stadium Series game is anticipated, which will likely generate further excitement and media attention. Preparations for the event will involve logistical planning to accommodate the large number of expected attendees. The success of this event could pave the way for more high-profile NHL games in large venues, further promoting the sport in diverse markets.
