What's Happening?
InterContinental, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, has announced a new series of exclusive packages called 'Doors Unlocked.' These packages are designed to provide guests with insider access to some of the world's most celebrated cultural events, including film festivals, fashion weeks, and design fairs. The initiative aims to immerse guests in the cultural essence of six global cities: London, New York, Dubai, Phuket, Tokyo, and Sydney. Each package offers unique experiences curated in collaboration with local tastemakers, providing guests with a deeper connection to the cultural fabric of each destination. The packages include access to events such as the New York Film Festival, Tokyo International Film Festival, and Dubai Design Week, among others.
Why It's Important?
This initiative by InterContinental highlights a growing trend in the luxury hospitality industry, where travelers seek more than just accommodation; they desire authentic and culturally rich experiences. By offering these exclusive packages, InterContinental is positioning itself as a leader in experiential travel, catering to the demands of modern luxury travelers, particularly Gen Z and Gen Alpha, who prioritize cultural engagement over traditional luxury. This move could set a precedent for other luxury hotel brands to follow, potentially reshaping the landscape of luxury travel and hospitality. It also underscores the importance of cultural tourism as a significant driver of the global travel industry.
What's Next?
InterContinental's 'Doors Unlocked' packages are set to be available for booking starting September 16, 2025. As these packages roll out, the hospitality industry will likely monitor their success closely. If successful, this could lead to an expansion of similar offerings across other hotel brands and destinations. Additionally, the response from travelers will provide insights into the evolving preferences of luxury travelers, potentially influencing future hospitality trends and offerings.
