What's Happening?
Harmons grocery stores in Utah have been employing resident artists to create unique, hand-drawn signs for over 20 years. This initiative, led by Lindee Nance, vice president of marketing, aims to provide
a distinctive shopping experience by replacing generic signage with localized, artist-designed chalk artwork. The family-owned chain, with 20 locations, employs 19 full-time artists who create personalized art for each store. Artists like Kirsten Beitler and James Bennion have found fulfilling careers at Harmons, where they can express their creativity and engage with customers. The program not only supports local artists but also enhances the shopping experience by offering visually appealing and entertaining art.
Why It's Important?
The commitment of Harmons to local artists highlights the importance of supporting creative professionals in an era where technology often replaces traditional art forms. By employing artists to create hand-drawn signage, Harmons not only preserves artistic jobs but also enriches the cultural landscape of its stores. This initiative demonstrates a successful model of integrating art into business, providing artists with stable employment and benefits. It also sets a precedent for other businesses to consider the value of unique, personalized customer experiences over standardized, digital solutions.
