What's Happening?
The Beaumarly Group, led by Gilbert and Thierry Costes, is set to inaugurate L'Aventure on February 9, 2026. This new venue, located near the Arc de Triomphe in Paris's 16th arrondissement, combines a restaurant,
a club, and a five-star hotel. L'Aventure aims to be a comprehensive destination that merges gastronomy, music, design, and hospitality in a modern Art Deco setting. The venue's design, inspired by Victor Hugo's 'The Legend of the Ages,' features deep velvets, bespoke tapestries, and sculptural lighting, creating a theatrical atmosphere. The restaurant offers continuous service from noon to 11 p.m., showcasing French culinary traditions with cosmopolitan influences. The club will host international electronic music figures and various events, while the hotel, designed by Vincent Darré, will offer 15 uniquely styled rooms.
Why It's Important?
L'Aventure represents a significant addition to Paris's nightlife and hospitality scene, potentially attracting both local and international visitors. By offering a blend of dining, entertainment, and accommodation, it caters to diverse tastes and preferences, enhancing Paris's reputation as a global cultural hub. The venue's focus on high-quality design and service aligns with the Beaumarly Group's established brand, likely drawing attention from luxury travelers and event organizers. This development could stimulate economic activity in the area, benefiting local businesses and the hospitality industry. Additionally, L'Aventure's innovative approach to combining different aspects of hospitality may set new standards for similar ventures worldwide.
What's Next?
Following its opening, L'Aventure is expected to host a variety of events, including fashion week after-parties, editorial events, and brand activations. The venue's ability to accommodate private events with bespoke menus and personalized scenography positions it as a prime location for high-profile gatherings. As the venue gains popularity, it may influence trends in the hospitality industry, encouraging other establishments to adopt similar integrated models. The success of L'Aventure could lead to further expansions or new projects by the Beaumarly Group, potentially impacting the broader landscape of luxury hospitality in Paris and beyond.
