SunStop Introduces $5 After 5 p.m. Family Meal Deal to Enhance Convenience for Families

What's Happening?

SunStop, a convenience-store chain owned by Southwest Georgia Oil Co. Inc., has launched the 'Feed the Fam – $5 After 5 p.m.' meal deal. This initiative aims to provide families with affordable and convenient dinner options during weekdays. The meal deal includes two chicken tenders or two chicken legs, accompanied by two sides and a roll, with additional rotating daily specials such as hamburger steak and chicken Alfredo. Michelle Weckstein, director of food and beverage brands for SunStop, emphasized the importance of offering made-from-scratch meals at a price point that families can afford, highlighting the value and wholesomeness of the meals. SunStop's proprietary food program, Eat’s Southern Cookin’, focuses on Southern comfort food, and the meals are prepared fresh in-store.

Why It's Important?

The introduction of the $5 After 5 p.m. meal deal by SunStop addresses the growing demand for affordable and convenient meal options among families. As economic pressures continue to affect household budgets, initiatives like this provide a practical solution for families seeking value without compromising on quality. By offering made-from-scratch meals, SunStop not only enhances its brand image but also strengthens customer loyalty by meeting the needs of budget-conscious consumers. This move could potentially increase foot traffic to SunStop stores, boosting sales and expanding its market presence, particularly in regions like Tallahassee, where the chain is actively growing.

What's Next?

SunStop plans to continue expanding its footprint in Tallahassee, with a seventh store set to open next year. The company is also leveraging partnerships, such as the one with Legends Hospitality at Doak Campbell Stadium, to introduce its food offerings to new audiences. As SunStop grows, it may explore additional meal deals or expand its menu to cater to diverse customer preferences. The success of the $5 After 5 p.m. meal deal could inspire similar initiatives across other convenience-store chains, potentially reshaping the landscape of affordable dining options in the U.S.