What's Happening?
Brian Baumgartner, known for his role as Kevin in 'The Office,' has teamed up with Ramp CEO Eric Glyman for a publicity stunt. Baumgartner took on the role of 'CFO for a day,' manually processing expense
reports to showcase Ramp's automation capabilities. The collaboration aims to highlight how Ramp's platform simplifies business spending, serving over 50,000 businesses and handling $100 billion in transactions annually.
Why It's Important?
This collaboration between a celebrity and a fintech company underscores the growing trend of using high-profile figures to promote technological solutions. Ramp's approach to expense management can significantly reduce administrative burdens for businesses, enhancing efficiency and cost-effectiveness. The stunt also draws attention to the importance of automation in modern business practices, potentially influencing other companies to adopt similar technologies.
