What's Happening?
Victoria's Inner Harbour is undergoing preparations for the upcoming 2026 tourist season, following a record-breaking year in 2025. The Destination Greater Victoria business plan highlights a significant increase in hotel occupancy rates, reaching nearly
81% through September 2025, marking a 6% rise from the previous year. BC Ferries and Victoria International Airport also reported record numbers, with BC Ferries moving 9.4 million passengers and 3.7 million vehicles, and the airport experiencing its busiest month ever in August 2025. The cruise sector welcomed nearly one million passengers, reinforcing Victoria's status as Canada's busiest cruise port. The Victoria Harbour Authority hosted over 30 events, including the return of Symphony Splash, which attracted an estimated 60,000 attendees.
Why It's Important?
The resurgence of Victoria's tourism sector is crucial for the local economy, providing a boost to businesses and reinforcing the city's reputation as a top tourist destination in Canada. The increase in hotel occupancy and passenger numbers at transportation hubs indicates a strong recovery from previous years, likely benefiting local businesses, hospitality, and service industries. The success of the cruise sector and events like Symphony Splash highlights the city's ability to attract large crowds, which can lead to increased spending and economic activity. This growth is vital for sustaining jobs and supporting the community's economic well-being.
What's Next?
As Victoria prepares for the 2026 tourist season, stakeholders are likely to focus on maintaining and enhancing the city's appeal to visitors. This may involve further investments in infrastructure, marketing, and event planning to capitalize on the momentum gained in 2025. The return of popular events and the potential for new attractions could further boost tourism. Additionally, ongoing collaboration between the Victoria Harbour Authority, local businesses, and government entities will be essential to ensure the continued success of the tourism sector.
