What's Happening?
The Media Week Awards 2025 has recognized the campaign 'Heart attacks can happen on any street' by PHD and ITV for the British Heart Foundation with the gold award in the Media Creativity category for budgets under £250k. Sponsored by Sherbet Taxi Media,
the campaign was praised for its creative approach to raising awareness about heart health, effectively using media to convey important health messages.
Why It's Important?
Winning a Media Creativity award highlights the effectiveness of using creative media strategies to address public health issues. The campaign's success demonstrates the power of media in raising awareness and educating the public about health risks. Such recognition can enhance the reputation of the involved agencies and organizations, potentially leading to increased support and funding for health initiatives.
