What's Happening?
The Genesee Brewery in Rochester, New York, hosted its annual Keg Tree Lighting Party, drawing thousands of attendees. The event featured a tree constructed from over 650 empty beer kegs, adorned with more than 25,000 lights. The lighting ceremony, held
at the Genesee Brew House, included food trucks and the sale of Genesee beer, creating a festive atmosphere. The event also featured unique offerings like Keg Tree Donuts, made with Genesee's Keg Tree Ale. The lighting of the keg tree, topped with a rotating sign, was a highlight, capturing the attention of attendees and marking the start of the holiday season.
Why It's Important?
The Keg Tree Lighting Party is a significant local event that brings the Rochester community together, fostering a sense of camaraderie and holiday spirit. It also serves as a promotional opportunity for Genesee Brewery, enhancing its brand visibility and community engagement. The event supports local businesses, such as food trucks and vendors, contributing to the local economy. Additionally, it highlights the brewery's innovative approach to holiday celebrations, using its products creatively to engage with the community and attract visitors.
