What's Happening?
The NBA has announced its 2025-26 season schedule, highlighting a partnership with Cosm to offer immersive game experiences. Cosm, known for its innovative camera and production technology, will host NBA games
in its venues, providing fans with a unique viewing experience. The schedule includes games featuring teams like the Golden State Warriors, L.A. Lakers, and Dallas Mavericks, with broadcasts on networks such as NBC/Peacock and ESPN. Cosm's venues, including its flagship location in Los Angeles' Hollywood Park and a new venue in Dallas, feature 87-foot diameter, 12K+ LED domes that create an arena-like atmosphere. This partnership marks a continuation of Cosm's efforts to redefine sports viewing, following its initial collaboration with the NBA in 2023.
Why It's Important?
This partnership between the NBA and Cosm represents a significant shift in how sports are consumed, potentially setting a new standard for live event experiences. By leveraging advanced technology to enhance the viewing experience, the NBA aims to attract a broader audience and increase fan engagement. This move could influence other sports leagues to explore similar partnerships, thereby transforming the sports entertainment industry. The immersive experience offered by Cosm could also drive economic benefits for the cities hosting these venues, as they become new attractions for sports fans.
What's Next?
Cosm plans to expand its presence by opening additional venues in Atlanta, Detroit, and Cleveland by 2027. As these venues become operational, they are expected to host more NBA games and potentially other sporting events, further enhancing the fan experience. The Los Angeles venue is set to be a key location for NBA All-Star activities in February 2026, which could draw significant attention and attendance. The success of this partnership may lead to further collaborations between Cosm and other sports leagues, potentially revolutionizing the way live sports are experienced.
