What's Happening?
The Women's Rugby World Cup 2025, held in England, has set new records for viewership and attendance, marking a significant milestone in the sport's history. The tournament, which ran from mid-August to the end of September, saw England win the championship on home soil for the first time in 11 years. According to Alan Gilpin, Chief Executive of World Rugby, the event was 'historic' and 'incredible,' with 444,465 tickets sold, more than triple the number sold in New Zealand in 2021. The final match attracted 81,885 spectators at Twickenham and 5.8 million online viewers, making it the second most-watched final in World Cup history, regardless of gender. The event also expanded the sport's demographic reach, with 133 countries represented in the audience, over half of whom were female.
Why It's Important?
The success of the Women's Rugby World Cup 2025 highlights the growing popularity and acceptance of women's sports on a global scale. The record-breaking attendance and viewership figures underscore the increasing demand for women's rugby, which could lead to more investment and development in the sport. This growth is crucial for expanding the sport's reach and improving its professional standards. The tournament's success also reflects a shift in cultural attitudes towards women's sports, promoting gender equality and inspiring future generations of female athletes. The increased visibility and professionalism of women's rugby could lead to more opportunities and resources for players and teams worldwide.
What's Next?
Following the success of the Women's Rugby World Cup 2025, World Rugby has announced a four-year plan to further develop the sport. This plan aims to align all unions worldwide with common goals and timeframes, enhancing the sport's organization and growth. Additionally, the WXV Global Series, a new tournament featuring the world's top 18 teams, is set to take place between 2026 and 2028. This series will provide more competitive opportunities, particularly for teams in the southern hemisphere, which have historically had fewer test matches. These initiatives are expected to strengthen women's rugby and prepare it for even greater success in future tournaments, including the next World Cup in Australia in 2029.
