What's Happening?
Trish Leighton, Senior Manager of Search at Vizergy, discusses the impact of AI on hotel SEO strategies in a recent interview. As AI-driven search becomes more prevalent, hotels are adapting by focusing
on long-tail, conversational searches that reflect real booking intent. The integration of AI tools has shifted the focus from traditional keyword research to content that answers specific guest queries. Hotels are encouraged to enhance their website content to improve visibility and engagement, balancing SEO with visually appealing design.
Why It's Important?
The rise of AI in search technology is reshaping how hotels approach SEO, emphasizing the need for high-quality, authoritative content. This shift is crucial for hotels to remain competitive against Online Travel Agencies (OTAs) that dominate top-funnel searches. By leveraging AI insights, hotels can improve their online presence, increase conversions, and enhance guest engagement. The evolving SEO landscape presents opportunities for hotels to differentiate themselves through unique offerings and personalized experiences, potentially leading to increased bookings and revenue.
