What's Happening?
Black beauty brands, part of the 'Class of 2020,' are navigating a challenging market landscape in 2025. Despite initial support during the social justice movements of 2020, many brands face difficulties
in securing capital, managing over-expansion, and finding reliable manufacturing partners. Glossier's Beauty Grant Program continues to support these brands, providing funding and mentorship. However, some brands have shuttered due to market pressures. The focus is shifting towards sustainable growth and operational excellence, with an emphasis on building strong fundamentals over rapid expansion.
Why It's Important?
The experiences of Black beauty brands highlight the broader challenges faced by minority-owned businesses in the beauty industry. The initial surge of support in 2020 has not translated into long-term stability for many brands, underscoring the need for continued investment and support. The emphasis on sustainable growth and operational excellence reflects a shift in business strategy that could lead to more resilient and successful brands. This development is crucial for promoting diversity and inclusion in the beauty industry, ensuring that Black-owned brands can thrive and compete on a global scale.
What's Next?
As Black beauty brands focus on sustainable growth, there may be increased collaboration with investors and retailers who are committed to supporting diversity. The success of these brands could inspire other minority-owned businesses to adopt similar strategies, leading to a more inclusive and diverse beauty industry. Additionally, the continued support from programs like Glossier's Beauty Grant Program could encourage other companies to launch similar initiatives, providing much-needed resources and mentorship to emerging brands.
Beyond the Headlines
The challenges faced by Black beauty brands also highlight systemic issues within the beauty industry, such as the lack of access to capital and the need for more inclusive representation. Addressing these issues requires a concerted effort from industry stakeholders, including investors, retailers, and consumers, to create a more equitable and supportive environment for minority-owned businesses.
