What's Happening?
Titan Operating System S.L. (Titan OS) has announced a strategic partnership with Tubi, a leading ad-supported streaming service. This collaboration grants Titan OS exclusive access to Tubi's premium advertising inventory in the U.K., focusing on pre-roll and mid-roll advertising on Tubi, which launched in the U.K. in 2024. The partnership aims to unlock new opportunities for audience engagement and monetization on Connected TV. Titan OS, a Barcelona-based technology, entertainment, and advertising company, will act as an exclusive sales partner for Tubi's ad-supported video on demand (AVOD) inventory across all CTV platforms. The companies will collaborate on advanced data innovation, combining insights from Tubi, Philips TVs, and JVC TVs to deliver highly targeted campaigns and superior ad experiences.
Why It's Important?
The partnership between Titan OS and Tubi is significant as it represents a shift in the European CTV landscape, where collaborations are expected to define the next phase of growth. By combining Titan OS's data capabilities with Tubi's content and audiences, advertisers are offered a unique opportunity to unlock the full potential of AVOD. This collaboration is expected to benefit viewers, advertisers, and content owners by creating a premium, metrics-driven advertising environment. The partnership also highlights the growing trend of content partners and inventory owners seeking local, metrics-driven monetization solutions that deliver the right ad to the right audience while maintaining premium user experiences.
What's Next?
Titan OS is hosting its Annual Content Partner Summit at Mipcom, focusing on CTV inventory monetization, content monetization, and performance measurement on CTV. The summit will use the Titan-Tubi partnership as a case study, emphasizing the importance of building a sustainable and data-informed ecosystem where content owners, advertisers, and technology partners thrive together. As the industry trend accelerates, more partners are expected to lean into Titan OS's monetization capabilities.
