Amazon Offers Fuel Discounts to Prime Members Through BP Earnify Partnership

What's Happening?

Amazon has announced a new promotional offer for its Prime members, providing a significant discount on fuel purchases. Prime members can receive $1 off per gallon on a single fuel purchase of up to 35 gallons at over 7,500 BP, Amoco, and participating ampm locations nationwide. This offer is available on October 3, ahead of Amazon's Prime Big Deal Days event starting October 7. To access the discount, Prime members must link their BP loyalty account, Earnify, to their Prime membership. The Earnify app, launched by BP in 2024, offers a baseline savings of 5 cents per gallon, with an additional 5 cents for Prime members, and a promotional 90 cents discount, totaling $1 off per gallon during the promotional period. After the promotion ends, Prime members will continue to receive a 10 cents per gallon discount at participating stations.

Why It's Important?

This initiative by Amazon highlights the company's strategy to enhance the value of its Prime membership by offering tangible savings beyond its traditional retail and streaming services. By partnering with BP, Amazon is tapping into the fuel market, which could attract more consumers to its Prime service, especially those who frequently drive. This move could also increase customer loyalty and retention for both Amazon and BP, as consumers may prefer to fuel up at BP locations to take advantage of the savings. Additionally, this partnership could set a precedent for similar collaborations between tech giants and energy companies, potentially reshaping consumer expectations and competitive dynamics in both industries.

What's Next?

Following the promotional period, Amazon Prime members will continue to benefit from a 10 cents per gallon discount at participating BP, Amoco, and ampm stations. This ongoing discount could encourage more Prime members to utilize the Earnify app, potentially increasing its user base and engagement. As Amazon continues to expand its Prime offerings, other companies may explore similar partnerships to enhance their loyalty programs and customer value propositions. The success of this initiative could lead to further collaborations between Amazon and other sectors, broadening the scope of benefits available to Prime members.