What's Happening?
BeOne Medicines, a global oncology company, has launched 'One Save Changes Everything,' a campaign aimed at raising awareness for cancer care through the lens of soccer. The campaign features former U.S. Men's National Team goalkeeper Tim Howard and includes
a $300,000 commitment to install soccer mini-pitches near cancer treatment centers in partnership with the U.S. Soccer Foundation. The initiative highlights the parallels between the precision and resilience required in both soccer and cancer care, aiming to support patients and communities worldwide. BeOne's campaign also involves its global workforce, converting volunteer hours into charitable donations to further support the cause.
Why It's Important?
This campaign underscores the role of sports in uniting communities and raising awareness for critical health issues like cancer. By leveraging soccer's global appeal, BeOne Medicines aims to foster community support and provide spaces for physical activity and connection for families affected by cancer. The initiative not only raises awareness but also contributes to the well-being of patients and their families by creating accessible recreational spaces. This approach highlights the potential of cross-sector collaborations in addressing health challenges and enhancing community resilience.
What's Next?
BeOne Medicines plans to expand the campaign by involving more international goalkeepers and voices from the cancer community. The company will continue to engage its employees in volunteer activities, converting their efforts into financial support for the campaign. The installation of soccer mini-pitches is expected to begin soon, providing tangible benefits to communities near cancer treatment centers. As the campaign progresses, BeOne aims to strengthen its global footprint and impact in cancer care through continued partnerships and community engagement.
