What is the story about?
What's Happening?
Jimmy Kimmel's show continues to experience a ratings bonanza following his return from suspension. Despite blackouts by Nexstar and Sinclair, which control ABC-affiliated stations in 23% of U.S. TV markets, Kimmel's Wednesday night monologue quickly amassed millions of views on YouTube. His Tuesday night monologue has become his most-watched video on the platform, surpassing 20 million views. On traditional television, his return episode attracted at least 6.3 million viewers, with numbers expected to rise as additional viewing methods are accounted for.
Why It's Important?
The surge in Kimmel's ratings highlights the growing influence of digital platforms in media consumption. The blackouts by major station operators have not hindered Kimmel's reach, demonstrating the power of online viewership. This trend may prompt broadcasters to reconsider their distribution strategies and the role of digital media in reaching audiences. The situation also reflects the challenges and opportunities faced by traditional media in adapting to changing consumer habits.
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