What's Happening?
CORTIS, the first rookie group launched by BigHit Music in six years, held their debut release party for their album 'COLOR OUTSIDE THE LINES'. The event showcased their diverse musical style and energetic performances, drawing comparisons to established acts like BTS and TOMORROW X TOGETHER. The debut album has achieved significant sales, with over 310,000 copies sold within three days, and has charted internationally, including on U.S. and Japanese music charts. The release party featured live performances, fan interactions, and a display of the group's creative involvement in their music production.
Why It's Important?
The debut of CORTIS marks a significant moment for BigHit Music, as the label seeks to expand its roster and continue its influence in the global music industry. The group's successful launch and high sales figures indicate strong market potential and fan interest, which could lead to further opportunities for international tours and collaborations. CORTIS's approach to music, emphasizing creativity and authenticity, may set new trends in the industry, influencing how rookie groups are perceived and marketed.
What's Next?
Following their successful debut, CORTIS is expected to continue promoting their album and engaging with fans through various platforms. The group's future activities may include international tours, additional music releases, and collaborations with other artists. Their trajectory will be closely watched by industry stakeholders, as they represent BigHit Music's strategic efforts to diversify and strengthen its global presence.
