What's Happening?
Omdia's Display long-term demand forecast tracker projects a 6% year-over-year growth in display area demand by 2026, driven by increased consumer preference for larger screens. While unit growth is expected
to decline by 2% due to uncertainty surrounding US import tariff policies and slowing economic growth, area growth remains robust. The demand for ultra-large TVs and large gaming monitors is expected to rise significantly, supported by production cost reductions and advancements in display technology.
Why It's Important?
The growth in display area demand reflects a shift in consumer preferences towards larger screens, which has implications for manufacturers and retailers. As production costs decrease, larger displays become more accessible to consumers, driving demand and potentially boosting sales. This trend highlights the importance of adapting to changing consumer preferences and leveraging technological advancements to meet market demands. The display industry's ability to capitalize on these trends will be crucial for maintaining growth and competitiveness.
What's Next?
Panel suppliers are expected to maximize the utilization of existing Gen8 and Gen10 fabs to meet the increased demand for large displays. The focus on larger screens and new technology products, such as foldable smartphones and mobile PCs, will continue to drive growth in display area demand. Manufacturers and retailers will need to adapt their strategies to align with these trends and capitalize on the opportunities presented by changing consumer preferences.
Beyond the Headlines
The shift towards larger displays reflects broader trends in consumer behavior and technological advancements. As consumers seek more immersive viewing experiences, manufacturers must innovate to meet these demands. The display industry's ability to adapt to these changes will be crucial for maintaining growth and competitiveness in a rapidly evolving market.
