What is the story about?
What's Happening?
Giftify's affiliate channel, CardCash.com, has achieved a 75% year-to-date sales increase in 2025. The success is attributed to strategic affiliate marketing, external expertise, and alignment with consumer trends. Giftify's partnership with Snow Consulting has optimized its affiliate program, focusing on performance marketing and genuine savings.
Why It's Important?
Giftify's strategic approach to affiliate marketing highlights the importance of leveraging external expertise and aligning with consumer trends to drive growth. By focusing on performance-driven marketing and authentic partnerships, Giftify enhances its brand value and attracts cost-conscious consumers. This strategy supports sustainable growth and positions Giftify as a resilient player in the e-commerce industry.
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