What's Happening?
The European Travel Commission (ETC) has released a strategic foresight study titled 'Future Proofing European Tourism Through Scenario Planning and Strategic Foresight.' The study explores how climate change, demographic shifts, technology, and geopolitical instability are reshaping European tourism. It introduces scenario planning as a method for anticipating disruption and outlines four exploratory scenarios for 2035. The report provides recommendations for National Tourism Organisations to strengthen resilience and guide long-term decisions.
Why It's Important?
The study highlights the need for European tourism to adapt to global shifts, emphasizing the importance of resilience and strategic planning. As climate change and demographic shifts continue to impact tourism, destinations must prepare for various possible futures. The recommendations aim to help tourism organizations navigate uncertainties and seize opportunities for sustainable development. This foresight is crucial for maintaining Europe's position as a leading tourist destination amidst evolving global challenges.
What's Next?
National Tourism Organisations are encouraged to implement the study's recommendations, which include closer cross-border collaboration, stronger support for SMEs, and tailored climate mitigation strategies. The ETC suggests engaging technology platforms as partners in innovation and creating a futures lab to track early signs of change. These actions will help European tourism remain strong and adaptive in the years ahead, ensuring long-term success despite uncertainties.
