What is the story about?
What's Happening?
Hamilton has launched a special edition of its Khaki Field watch in collaboration with Call of Duty, coinciding with the release of Call of Duty: Black Ops 7. Limited to 5,000 pieces, this watch features a unique caseback related to the game. It retains the rugged design of the standard Khaki Field model, with a black dial, green NATO-style strap, and stainless steel case. The watch is also featured in the game, worn by a character named Axel Vermaak. This collaboration marks Hamilton's third venture into the gaming world, following partnerships with Far Cry 6 and Death Stranding 2.
Why It's Important?
This collaboration between Hamilton and Call of Duty signifies a growing trend of cross-industry partnerships, blending traditional watchmaking with modern gaming culture. By entering the gaming market, Hamilton is expanding its brand reach and appealing to a younger, tech-savvy audience. This move could influence other luxury brands to explore similar collaborations, potentially reshaping marketing strategies within the watch industry. For consumers, this offers a unique collectible that merges the worlds of horology and interactive entertainment, enhancing the gaming experience with tangible memorabilia.
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