What's Happening?
As the Mid-Autumn Festival and National Day holidays approach, Chinese travelers are preparing for an eight-day break, significantly boosting outbound tourism. The expansion of visa-free policies and increased international flights have led to a surge in travel demand, with Airbnb reporting that searches by Chinese users for accommodations between September 27 and October 8 have nearly doubled compared to last year. Popular destinations include Japan, Italy, France, Spain, and the United States, with a growing interest in lesser-known locations. The trend is driven by younger professionals seeking immersive cultural experiences, as noted by Kong Zhiqiu of Airbnb China.
Why It's Important?
The increase in outbound tourism from China during Golden Week highlights the growing importance of cultural and immersive travel experiences. This trend is reshaping global tourism, as Chinese travelers prioritize quality and personalization, spending on premium hotels, restaurants, and cultural shows. The focus on unique experiences is changing tourism worldwide, with destinations adapting to meet the demands of this influential market. The rise in travel demand also reflects the positive impact of improved connectivity and visa policies, contributing to the growth of China's outbound tourism sector.
What's Next?
The ongoing interest in international travel among Chinese tourists suggests continued growth in the outbound tourism sector throughout 2025. Destinations that offer immersive cultural experiences and cater to the preferences of younger travelers are likely to benefit from this trend. The expansion of visa-free policies and increased flight availability will further support the growth of outbound tourism from China.
