What's Happening?
Marqii, a discovery platform tailored for hospitality businesses, has expanded its strategic partnership with Yext, a brand visibility platform. This collaboration aims to improve technology, integrations, and services for hospitality brands. In the initial month, over 1,100 locations are managed through Marqii’s platform. The partnership utilizes Yext’s extensive publishing network, covering more than 80 listings sites such as Google, Yelp, and Facebook, combined with Marqii’s hospitality-focused solutions. This integration offers a competitive advantage for hospitality clients, enhancing their online discoverability and increasing their potential to attract more guests. Marqii, founded in 2017, automates updates for online menus and uses AI-powered review management, benefiting over 15,000 hospitality businesses.
Why It's Important?
The partnership between Marqii and Yext is significant for the hospitality industry as it provides businesses with enhanced tools to improve their online presence. By leveraging Yext’s publishing network and Marqii’s specialized solutions, hospitality brands can better manage their digital footprint, leading to increased visibility and customer engagement. This collaboration is crucial for small and medium-sized hospitality businesses that rely heavily on online reviews and search engine visibility to attract guests. The integration of AI-driven insights and execution further empowers these businesses to optimize their marketing strategies and improve customer satisfaction.
What's Next?
As the partnership progresses, more hospitality businesses are expected to join Marqii’s platform, benefiting from the enhanced visibility and management tools. The collaboration may lead to further technological advancements and integrations, providing even more comprehensive solutions for the hospitality industry. Stakeholders in the hospitality sector, including business owners and marketers, will likely monitor the partnership’s impact on brand visibility and customer engagement, potentially influencing future strategic decisions.
