What's Happening?
Borderlands 4 has set a new record for launch month dollar sales within its franchise in the United States. According to U.S. video game data company Circana, the game was the best-selling premium video game of September and debuted as the third best-selling game of 2025
so far. The game outperformed its predecessor, Borderlands 3, by nearly 30% in revenue. The game launched at a price of $69.99, with Deluxe and Super Deluxe editions priced at $99.99 and $129.99, respectively. Unlike Borderlands 3, which was initially a PC exclusive on the Epic Games Store, Borderlands 4 was released across multiple platforms, including Steam and consoles.
Why It's Important?
The success of Borderlands 4 highlights the strong market demand for established gaming franchises and the effectiveness of multi-platform releases. The game's impressive sales figures underscore the potential for high revenue generation in the gaming industry, particularly for well-known franchises. This success benefits publisher 2K Games and developer Gearbox, reinforcing their market position. The game's performance also reflects consumer willingness to invest in premium gaming experiences, despite higher price points. This trend could influence future pricing strategies and release plans for other major gaming titles.
What's Next?
While Borderlands 4 has achieved significant commercial success, it faces challenges with performance issues that have affected its Steam review ratings. Gearbox is addressing these concerns with ongoing patches, and a major 'Day 30 Update' is expected soon. The game's continued success will depend on the resolution of these issues and maintaining player engagement. The gaming community and industry analysts will be watching closely to see if Borderlands 4 can sustain its momentum and how it will impact future releases in the franchise.
