Minnesota Wild and Fortra Announce Multi-year Cybersecurity Partnership

What's Happening?

The Minnesota Wild has entered into a multi-year partnership with Fortra, a cybersecurity solutions provider. This collaboration designates Fortra as the Official Cybersecurity Software provider for the team. As part of the agreement, the Fortra logo will be featured on the Wild's away helmets starting this season. The partnership also includes two permanent in-ice logos at the Grand Casino Arena and digitally enhanced dasher boards for television broadcasts. Fortra, headquartered in Eden Prairie, serves over 20,000 customers globally, offering advanced cybersecurity tools. The partnership is seen as a celebration of community and inclusion, with a focus on supporting adaptive hockey programs in Minnesota.

Why It's Important?

This partnership highlights the growing intersection between sports and technology, particularly in cybersecurity. Fortra's involvement with the Minnesota Wild not only enhances the team's brand visibility but also underscores the importance of cybersecurity in protecting digital assets. The collaboration is expected to bring increased attention and support to adaptive hockey programs, promoting inclusivity in sports. Fortra's advanced cybersecurity solutions will likely provide robust protection for the Wild's digital infrastructure, benefiting both the team and its fans.

What's Next?

The partnership is set to commence with the upcoming season, with Fortra's branding appearing on the Wild's away helmets. The collaboration may lead to further community engagement initiatives, particularly in adaptive sports. As the partnership develops, there could be additional opportunities for Fortra to expand its presence in the sports industry, potentially leading to similar collaborations with other teams.