What's Happening?
The 2025-26 NCAA college basketball season has begun, with games airing across a wide range of networks including ESPN, CBS, TNT, TBS, and Fox. The season runs from November 3, 2025, to March 9, 2026, with March Madness starting on March 17. Fans can
watch games on various streaming platforms such as Paramount+, HBO Max, and ESPN's new streaming service, which offers two tiers: ESPN Unlimited and ESPN Select. The ESPN Unlimited package provides access to all ESPN linear networks and additional programming, while ESPN Select offers exclusive access to select events. DirecTV is offering a free trial of its Choice tier, which includes most networks needed to watch NCAA basketball.
Why It's Important?
The availability of NCAA basketball games across multiple networks and streaming platforms highlights the growing demand for flexible viewing options among sports fans. The diverse broadcasting options ensure that fans can access games conveniently, potentially increasing viewership and engagement. The introduction of ESPN's new streaming tiers reflects the evolving media landscape, where traditional cable is increasingly supplemented by digital streaming services. This shift could influence how sports rights are negotiated and distributed in the future, impacting broadcasters, advertisers, and consumers.
What's Next?
As the season progresses, fans will continue to explore and adapt to the various viewing options available. The performance of streaming services and their ability to handle high viewership during peak events like March Madness will be closely watched. Broadcasters may adjust their offerings based on consumer feedback and technological advancements. The success of ESPN's new streaming tiers could lead to further innovations in sports broadcasting, potentially reshaping how fans consume live sports content.
